John Cena has signed on to star in Matchbox, a live-action take on the Mattel car toyline from Apple Original Films, Skydance, and Mattel Films. Sam Hargrave, the director behind the Extraction movies, will helm the feature from a screenplay by David Coggeshall and the Adam Project‘s Jonathan Tropper.

Matchbox is the toy brand created in 1953 that was acquired by Mattel in 1997. Mattel competed with Matchbox with its own line of miniature car toys, Hot Wheels. Plot details of the film adaptation are, of course, behind kept top secret. This project is different from the Hot Wheels adaptation, which Mattel Films is also developing but will be produced by J.J. Abrams’ Bad Robot.

A Matchbox project is far from the only Mattel toy-inspired feature in the works. As we reported last year, the toy company has confirmed a Polly Pocket film starring Lily Collins, from which director Lena Dunham departed this summer. There are fourteen projects in active development, including Barney, starring Daniel Kaluuya (as Mattel Films producer Robbie Brenner previously explained, “more like a Being John Malkovich… [it’ll] be more adult and have adult themes — and sort of be a little bit off-kilter”), a Magic 8-Ball film (“a PG-13 thriller”), the Vin Diesel Rock ‘Em Sock ‘Em Robots, J.J. Abrams’ Hot Wheels (which has “real emotion and real stakes to it”), and a UNO movie.

John Cena is known for his lead role in the Peacemaker series, and has recently starred in Jackpot opposite Awkwafina and Ricky Stanicky.