Hasbro Entertainment is creating a cinematic universe based on its Magic: The Gathering game and is teaming with Legendary Entertainment to span television and film projects. Reportedly, the first step in this ambitious franchise will be adapting the game as a movie.

Magic: The Gathering was launched in 1993 by Wizards of the Coast as the world’s first trading card game, becoming a near-instant, global hit. Hasbro acquired Wizards of the Coast in 1999. Players in a game represent powerful, duelling wizards called Planeswalkers. Each card a player draws from their deck represents a magical spell which can be used to their advantage in battle.

“We pride ourselves on being thoughtful caretakers of singular, beloved IP, and no property better fits that description than Magic: The Gathering,” said Mary Parent, Legendary’s chairman of worldwide production. “Alongside the fantastic Hasbro team, we look forward to creating a multimedia universe that thrills longstanding fans and creates a broad wave of new ones.”

“This is an exciting and complementary partnership, uniting one of the world’s most iconic brands with a powerful and proven steward,” said Hasbro Entertainment head of film Zev Foreman. “Magic: The Gathering has inspired decades of epic world-building and creative storytelling. It is a perfect match for Legendary’s diversified approach to marquee IP, and we are excited to work together to build a whole new Magic: The Gathering universe.”

Hasbro also already has a television series based on the game lined up at Netflix with showrunner Terry Matalas, best known for Star Trek: Picard.