We’d heard rumblings of it yesterday, and now comes the official figures for Batman v Superman’s second weekend… and it’s not great reading for Warner Brothers.
With the figures now in, Zack Snyder’s Man of Steel follow-up fell more sharply than was first estimated, with the film officially suffering a 69% drop in North America from its debut weekend. This second weekend brought in $51.8 million in that market, which is way off the $166 million brought home during Dawn of Justice’s first weekend. Obviously all films usually suffer some sort of drop in their second week, but most big blockbusters tend to drop by about 50%. In fact, this 69% drop marks Batman v Superman: Dawn of Justice as having the biggest second weekend decline on a percentage basis for any major movie featuring Batman or Superman.
Globally, Batman v Superman has so far taken a total box office of $684 million. That’s most definitely an impressive figure in most regards, but then you have to remember that this is a time when superhero movies (*cough* Avengers Assemble, Avengers: Age of Ultron, Iron Man 3 *cough*) can take home over $1 billion at the box office.
Of course, Batman v Superman is not done with its cinematic run yet, but this big drop off isn’t a great indicator for Warners. The studio will still be making a decent return on a movie that cost $250 million to make (and that’s not including the huge marketing campaign around the film), but, much like Man of Steel, it looks as if this latest big screen DC effort isn’t going to reach the heights that the WB were hoping for.
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