It’s confirmed: Timothée Chalamet will be playing a young Willy Wonka in Warner Bros and the Roald Dahl Story Co.’s Wonka, an origin story and prequel to the well-known 1964 children’s novel,  Charlie and the Chocolate Factory.

This is just the latest in a mounting pile of evidence  detailing how entertainment corporations choose their projects. Reports allege that board meetings generally involve a carnival wheel, Trending on Twitter chart, and a pair of dice. Come up and spin the wheel on which property to reboot, check socials to see which actor’s hot right now, and let the dice decide whether it’s a sequel, prequel, remake, or ‘reimagining’. Then sit back and let the money roll in. Bonus points if the title is a mononym – Cruella, Joker, Maleficent, now Wonka.

We think perhaps the studio execs are the ones needing a trip to a world of pure imagination… or at the very least, give us Willy Wonka in his space elevator, Gravity style.

Based on the character created by British author Roald Dahl, Wonka will focus on a young Willy Wonka and his adventures before his slave-owning chocolate maker and professional kid-killer days. Sources told Deadline, who were the first to break the casting news, that Wonka will include several musical numbers and will mark the first time that Timothée Chalamet (whose first blockbuster project Dune lands in cinemas this autumn) gets to show off his singing and dancing skills – which, one assumes, do exist.

This is now the third time that Warner Bros. have adapted the Dahl property, first in 1971 with Gene Wilder, then again in 2005 with Johnny Depp. Paddington director Paul King will be at the helm, based on a sceenplay from comedian and Paddington 2 co-writer Simon Farnaby. Guess that chocolate death traps had more appeal than marmalade sandwiches.