So, who’s excited for September’s reboot of all DC’s comic titles?

Cue crickets.

Honestly, it seems to us that the only folks out there enthusiastic about the dumping of 75 years worth of comic continuity are DC themselves, and here’s the video to prove it…

For shame DC. For shame.

To pretend this isn’t a calculated move to snag young audiences at the expense of all the readers who have stuck with these characters all their lives is shocking. And I’d love to speak to a single comic store owner who believes DC’s digital download strategy will do anything other than spell the death knell for their business, let alone mark “a moment in history for fans and retailers alike“.

Surely DC are overestimating the amount of potential new readers out there? With so much entertainment media vying for kid’s attentions these days, if they haven’t picked up a comic before they’re not going to start now just because Superman’s wearing 501’s. Will the older fans come back when DC realises this and ushers in the return of the old continuity a few years from now?

Marvel must be loving all this!

Have DC lost the plot? Share your thoughts in the Comments below!