NEON’s upcoming horror film Longlegs is in the midst of a very strange, cryptic, and creepy marketing campaign, with new poster art and a teaser trailer.

The poster is called “Sweet: Part One” and the video is “Sweet: Part Two”. The teaser reveals very little about the story, consisting of a sequence of short clips and the following words appearing on the screen:

So close the crimson and clover
All gone now to the edge
Where the black begins
The long forked tongue hisses
Daughter of the seventh she

Your guess is as good as ours as to what any of that means, but that’s the fun of it! The poster art, meanwhile, sheds no further light on the subject, seemingly a straightforward process to joining the FBI.

In the film, “FBI Agent Lee Harker (Maika Monroe) is a gifted new recruit assigned to the unsolved case of an elusive serial killer (Nicolas Cage). As the case takes complex turns, unearthing evidence of the occult, Harker discovers a personal connection to the merciless killer and must race against time to stop him before he claims the lives of another innocent family.” Longlegs is written and directed by Oz Perkins, best known for The Blackcoat’s Daughter and Gretel & Hansel.

Longlegs releases in cinemas on July 12th. Watch the latest teaser below: