You hate to see or hear it, but the toy line of cute-ugly dolls, the dastardly Labubu, may well be getting their very own film. Sony Pictures has picked up the screen rights to the Chinese doll brand with the aim of making a movie, several outlets have reported.

Created in 2015 by artist Kasing Lung, Labubu was born from his The Monsters series, drawing on influences from Nordic mythology. The dolls really exploded in popularity once Pop Mart began selling the figures in blind-box format in 2019, a model that has driven collector frenzy around the world and turned the scruffy plush toys into a fashion statement with Gen Zers.

At this stage, Sony’s Labubu film is still very early in development. No director, writer, or producer has been attached yet, and it’s not yet clear whether the adaptation will be animated or live-action. According to reports, the studio also sees the potential for a larger franchise, should the planned movie find success.

Whether the film will lean into the eerie, Nordic-inspired roots of Kasing Lung’s illustrations or go for a more playful, branded-vignette feel remains to be seen. One thing’s for sure, this will only boost sales for Pop Mart.