Look at that image. Love vey closely. See anything different?
So you've seen it. That is right, they have given one of the greatest characters in the DC universe a milk moustache.
It seems that DC have no boundary when it comes to making money, even if that means Ryan Reynolds looks like an idiot. Along with the money they also get extra advertising for their up coming film.
That photo is in support of a campaign that has been launched recently , encouraging children (and hero lovers) to drink milk. The campaign started in America late last month but has only recently hit the UK, timed perfectly for the release of the new film.
The campaign has been partially funded by the EU and comes with the tag line "Hero fuel, make mine milk". Everybody wants to be a hero at some point during their lives, milk will help make that a reality.
This is for a great cause, but it seems like, rather than being funny and laughing with the image, you are laughing at the image.
It doesn't make you want to drink milk to be a hero, but not to drink milk as you don't want to look like that.
You find yourself thinking "wipe your face Ryan".
A variety of other characters have received the same treatment, each looking as silly as the one before. If however, if means more kids drink milk, then it is worth it.