Video game retailer GAME has announced an exclusive partnership with Nintendo that allows them to sell software codes for eShop games in-store and online.

While gamers could previously by eShop point cards through the retailer, they can now buy codes for specific 3DS and Wii U games.

The official press release is as follows:

‘“From today, GAME will become the first retailer in Europe to sell Nintendo eShop codes online and in store.

The new offering, which coincides with the launch of Fire Emblem, is exclusive to GAME and will allow customers across Europe to purchase digital games for Wii U and 3DS consoles.

Customers will be issued codes via till receipt (for in-store purchases) or email (when bought online), ensuring they are the first to get their hands on the latest games.

Once activated, codes can be entered into the Nintendo eShop on the console and the game will be downloaded.

The Nintendo partnership with GAME also makes it possible for gamers across Europe to purchase codes through its online store via PayPal or credit/debit card.

For customers in the UK, GAME is also offering an extra 25% trade-in value on selected game trade-ins* against Nintendo eShop purchases in store.

Charlotte Knight, Category Director for GAME says: “We’re really excited about this partnership with Nintendo, as it makes it so much easier for gamers to access Nintendo digital content, not just in the UK but across Europe.

“We’re thrilled to be able to offer brand new Nintendo Wii U and 3DS releases as digital download from day one of release, and that starts today with Fire Emblem Awakening on 3DS.”’

The eShop page on GAME’s website talks more about buying eShop download cards and has instructions on how to redeem your codes on the eShop.

According to the site, the special 25% trade-in value deal will end May 17th.

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