Image Source: StatistaIt seems that everything touched with the superhero brand becomes an instant hit – although some of these success stories are more prosperous than others. Merchandise based primarily on superhero films includes anything and everything, ranging from t-shirts and figurines, to home accessories and food – there is even a DC Comics superheroes Café in Marina Bay Sands Singapore that serves an exclusively superhero-inspired menu, with menu suggestions like “Batman’s epic Dark Knight charcoal-black-bun burger”, The Flash Lightning Linguine, or “just desserts” from the Joker. Studios also partner up with other major players to mutually benefit from the hype surrounding upcoming movies, such the recent collaboration between Marvel and New Balance that produced a new, limited edition sneaker themed after the latest Spider-Man: Homecoming movie that just opened in theatres. A Perfect Match: Superheroes and Video Games Superheroes are certainly no strangers to all kinds of video games. Since arcade games appeared, some of the most popular titles in the 1990s included X-Men, Marvel Superheroes vs. Street Fighter by Capcom and, of course, Spider-Man: The Arcade Game. Tellingly, except for their own exclusive games, superheroes have made fleeting appearances elsewhere in online games to increase appeal and attract audiences. For example, online slots regularly feature superhero themes for elements such as scatters and wilds, which as online sources explains in a slot strategy article, are items related to bonus features or winning combinations out of the ordinary – no wonder that out-of-this-world superhumans were chosen as a preferred design. But now it seems that they may be credited with giving a boost to arcade gaming, too. Dave & Buster’s, the popular North American restaurant and entertainment chain has announced an arcade game exclusive to its stores that is themed after the new Spider-Man: Homecoming movie. A promo video shows Spidey moving through New York in his signature swinging way, collecting tokens as he moves along. The final battle for successful players is against evil super-villain, the Vulture – who is also the villain in this instalment of the Spider-Man series.
Image Source: Spiderman: Homecoming via FacebookThis Spider-Man arcade game is probably tapping into the resurgence of arcade chains lately. A mix of nostalgia for old favourites like Space Invaders and Mortal Kombat might account for this, along with the old-school sense of victory when you beat a game record and get to type your name into the machine’s top players. Add that to the fact that arcade gaming is a social experience in the traditional sense, including hanging out with friends, eating, drinking, and even meeting new people, and you get a winning combination that may have suffered some drawbacks, but is far from dead. Interestingly, the upcoming PLAY Expo Manchester in October 2017, one of the biggest events for video games, will feature over 120 arcade games – another sign that retro gaming is here to stay!