Prepare to be ensnared in a killer cult nightmare, as Lure, written and directed by Oliver Cox, is heading to digital on February 2nd. We have an exclusive reveal of the trailer below…

Lure is a bold and blood-soaked new British horror, that fuses the cutthroat courtship of The Bachelorette with the high-stakes survival of Ready or Not. A wealthy, ruthless heiress believes her bloodline must be preserved at any cost, she curates a shortlist of six seemingly eligible bachelors, each selected for their suitability to father her future heir. She invites the unwitting victims to her remote ancestral estate, but the guests are unaware of the horrific and gruesome games that await them. With escape impossible, each man is tested to their very limits and must decide how far they are willing to go to survive and whether winning is even worth the cost. Twisted, stylish, and bloody, Lure promises to entice with a night of terror that lingers long after dawn.

LURE is available on digital platforms on February 2nd from Reel2Reel Films.