As a prime demonstration of a self-prophesising title, Warner Brothers supernatural thriller THE CONJURING has broken most of every record in its genre along the path to a debut posting of $41.5 million.
D’ya geddit? Because, like… conjuring money.
Despite having a budget less than ¼ of the week’s other new releases put together – and being 10 times cheaper to produce than Warner Brothers other summer offering Pacific Rim, this week falling 57% to post a disappointing $15.9 million for 6th place – THE CONJURING managed to claim a very strong top spot.
As well as breaking the record debut opening for an R-rated horror, it finished a full $16 million ahead of DESPICABLE ME 2 in 2nd place. It’s $25 million earning for the week has brought the animated sequel’s domestic gross to $276 million, showing that the DESPICABLE brand has very strong legs indeed.
In less rosy animated news, DreamWorks Animation’s latest caper – snail racing flick TURBO – only managed $21.5 million for the weekend, putting it in the 3rd place with the studio’s lowest debut since 2006’s FLUSHED AWAY.
Much like with WHITE HOUSE DOWN, TURBO is suffering from a majestically botched launch schedule. After opening within a month of MONSTERS UNIVERSITY and DESPICABLE ME 2 – which are set to combine for around $600 million – and with SMURFS 2 right around the corner, TURBO can expect a tough time beating $100 million.
In it’s sophomore week, Adam Sandler’s newest gurn fest GROWN UPS 2 took 4th spot with $20 million for a reduction of 52%. It’ll break $100 million by next week and will generally outpace the original… yay?
The third new release of the week, geriatric action sequel RED 2, claimed 5th spot with $18.5 million, slightly less than the original’s $21.8 million. The slight decline puts it on par with THE EXPENDABLES 2’s trajectory and is very likely suffering from a similar sense of déjà vu with cinemagoers. The first RED benefitted from strong world-of-mouth and a quiet release schedule… so it’s very unlikely its sequel will get similar treatment.
And finally on the new releases front comes the resident black sheep of the family: R.I.P.D. Finding itself slumped in 7th place, the sci-fi/buddy-cop flick pulled in just $12.8, easily giving it the lowest debut this year for a film costing over $100 million. With bad reviews and even worse word-of-mouth, R.I.P.D will likely be resting in peace sooner rather than later.
Domestic Top 10
1. The Conjuring
2. Despicable Me 2
4. Grown Ups 2
5. Red 2
6. Pacific Rim
8. The Heat
9. World War Z
10. Monster University
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