Box Office Report: 2 GUNS Shoots Down THE SMURFS 2

Written by Zachary Fox Tuesday, 06 August 2013

Movie News

Despite July 2013 now officially being the second highest grossing month of all time, its final weekend went out with something of a whimper. 

Launching into the top-spot was buddy-cop action flick 2 GUNS. Despite starring the ostensibly highly lucrative pairing of Denzel Washington and Mark Wahlberg – two of the industry’s most popular and bankable stars – the film picked up just $27.3 million. It’s the 5th highest opening for Washington, but with a mediocre CinemaScore of B+ and equally average reviews, it’s almost certainly destined to fall short of $100 million.

THE WOLVERINE fell one spot to 2nd, picking up $21.7 million for a 59% reduction on last week. This puts it in line with CAPTAIN AMERICA, which had the same summer slot in 2011, and ahead of X-MEN ORIGINS: WOLVERINE which fell 69% in its 2nd week. With a 10-day gross of $95 million, THE WOLVERINE is set for a healthy finish of $140 million.

The only other new release – THE SMURFS 2 – had a tough time of it in a summer choking with family-friendly animation flicks, opening into 3rd. With a weekend total of $18.2 million and a 5 day gross of $27.8 million, it’s fallen behind both its predecessor and every other family movie of the summer bar TURBO (this week crying itself to sleep in 7th with $6.4 million).

Whereas THE SMURFS had the quiet summer of 2011 and the quality of being novel, THE SMURFS 2 had neither. And after parents saw the first and realized what a torrid mess it was, it seems they didn’t wish to subject their children to such an experience again. Take heed, production people; it’s the parents with the money.

Falling two to 4th was the utterly remarkable THE CONJURING, falling just 39% to $13.7 million. THE CONJURING is now a bonafide horror phenomenon with it’s gross of $108.6 million and wouldn’t we like to see more of those?

Despite competition from THE SMURFS 2, it seems those minions are hardy beasties with DESPICABLE ME 2 closing out the Top 5 after easing a respectable 37% for $10.4 million. It’s now grossed a robust $326.7 million gross at the domestic box-office.

Domestic Top 10

1. 2 Guns

2. The Wolverine

3. The Smurfs 2

4. The Conjuring

5. Despicable Me 2

6. Grown Ups 2

7. Turbo

8. Red 2

9. The Heat

10. Pacific Rim

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Comments  

 
0 #1 Elisabeth Neveux 2013-08-07 09:07
I just hate what they made to teh smurfs, its sucha great cartoon/comic book initially, and they ravaged it T_T
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