Movie News: Move Over, Del Toro… First Trailer Hits for ATLANTIC RIM!

Written by Kris Heys Wednesday, 15 May 2013

Movie News

Yep. You read that right. ‘ATLANTIC’ RIM. Sigh.

You’ve probably already guessed that this is the latest “mockbuster” from rip-off extraordinaires The Asylum, makers of SNAKES ON A TRAIN, TRANSMORPHERS, PARANORMAL ENITITY, ALMIGHTY THOR, ABRAHAM LINCOLN VS. ZOMBIES and CLASH OF EMPIRES (formerly known as AGE OF HOBBITS!) to name but a few. The studio is notorious for producing cheap riffs on tentpole movies for reasons unknown to anybody but themselves. (Okay, so these things clearly make a sizeable profit, but still...) Who are these movies targeted at?! They’re not even supposed to be parodies! It’s a baffling and ultimately frustrating business model. Why should I care? Because the guys producing these things are clearly talented! They might not have the money to equal their ambition (not that that really matters to true film films), but great scripts cost nothing! If they refocused the budgets for these things and spent time creating their own original properties, who knows what could be accomplished. Sure, they do have original output from time to time, but these are almost always in the MEGA MOLLUSC VS. TITANIC TUNA variety, so the above still applies. Anyway, rant over. Here’s the trailer. Just imagine what they could have done with something like this if they weren’t so desperate to piggyback on Del Toro’s flick and obsessed with marketing it to people who can’t distinguish between the words 'Pacific' and 'Atlantic'.

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PACIFIC RIM hits cinemas July 12th. ATLANTIC RIM is released on DVD June 24th and can be pre-ordered for less than a fiver from Amazon by clicking HERE!

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0 #2 Kris Heys 2013-05-15 16:46
Sorry I let you down, DD. The Ed put an embargo on all "Rim" gags, sadly. But in all honesty if I'd have thought of the one you suggested I would have risked the bollocking and used it - what an image it conjures!
0 #1 Dwankie Dave 2013-05-15 16:41
Surely after all the fun you had making gags in the past, the headline for this should have read something along the lines of..... "Del Toro has his Rim is ripped off at Asylum"

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