PDF | Print | E-mail Written by Rachel Collins-Barrett Friday, 24 June 2011

Movie News

J.K Rowling yesterday disappointed legions of (perhaps overly optimistic) fans everywhere by announcing the purpose of the mysterious website, which appeared early this month and was simply titled ‘Pottermore’. Speculation about a new novel, either starring Harry himself, or the new generation of Potters and Weasleys introduced in the infamous epilogue to Harry Potter and the Deathly Hallows, was almost immediate. Other more realistic predictions included a release of the long promised encyclopedia of Harry Potter’s world. The site featured a countdown clock which ended yesterday, and brought the announcement via video from Rowling herself that the site would be ‘an online reading experience unlike any other’ and that ‘the digital generation will be able to enjoy a safe, unique online experience built around the Harry Potter books’. Focusing much more on the books than on the movie adaptations, Rowling has described the project as her ‘chance to give something back’ to her fans. The site is due to launch in October, although the first million people who register to the site after the 31st July (Harry’s birthday, of course) will get an exclusive preview of its contents. Sadly Rowling also said at the launch that she has no intention of writing any more Harry Potter, stating rather conclusively: "I'm pretty sure I'm done on the novel front. But it was fun while it lasted."

Although from the video it’s still not clear exactly what this project entails, presumably it is more than a simple fan site, as Rowling promises to contribute extra material from the Potterverse which was never included in the books. Baffling as the appeal might be to anyone else, it is possibly still be worth getting excited about for the more hardcore Potter fans among us, as it reportedly includes an ‘official’, JK Rowling endorsed sorting hat test, (FINALLY, am I right?!) as well as the opportunity to get your own virtual wand from Ollivander’s and win points for your Hogwarts house. Exciting as this is for Potter fans, the site is also the only place to purchase the brand new e-book versions of the series. We can safely assume that these will be yet another money-spinner for Rowling, and far less effort than writing any new material.

Share your thoughts in the Comments below!

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+1 #2 Andrew David Potts 2011-06-25 03:27
Am I the only one that's heard that this may be a game where you get to take part in seperate story lines at Hogwarts occurring at the same time as those in the books?

Seriously have no idea how correct that is, though.
+2 #1 sophiea iqbal 2011-06-24 23:10
Although I myself am not a fan, I will be keeping and eye on this for the mrs. The woman did wreck an entire series of books for many beloved fans with her execution of the final chapter. Its was obivous her love of the characters died towards the end, or many just her passion to write them. Which ever it was, I am so that many will be very disappointed when the final part comes to the screens.

Another money making scheme for sure as Miss Barette said, and yet a poor attempt to say "its for the fans." Ya Rowling, we will believe it when we see it.

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